I just noticed the new strapline – No idea how long it’s been there, but – nicely judged.
“It plays off the familiar phrase “artificial intelligence,” but subverts expectations. That contrast naturally grabs attention” chat GPT
“That’s a brilliantly provocative slogan, Sal. “Artificial Incoherence” flips the usual narrative on its head—most AI branding leans hard into ideas of precision, intelligence, and clarity. This, though, feels like a rebellious wink at the chaos, ambiguity, and unpredictability that can come with machine-generated content”. MS Co-Pilot
I’m getting fascinated by AI, especially after Claude sent me a private email. Apparently my new book is creating “lots of interest” and “Julia R ” and “Hugh G” are in pole position. Exciting times!
Make sure Stephen King doesn’t get hold of an advance copy as happened to HPL…