Who starts these things? Think it’s fascinating how certain memes take hold. I work with clients who are desperate for their marketing messages to “go viral” They very rarely do. Dollar Shave, Old Spice and the John Lewis ads are rare exceptions. And the more they become “a thing”, they less they become something meaningful. As people can smell a shill a mile off.
Anyway, right here, on The Afterword blog where did acronyms like GLW, TMFTL and HJH orginate? And what about phrases like “As usual the answer is ..(David Bowie?) or “Afterword T-Shirt. I’ll take that in a black, XL” and variants, how did they emerge?
Answers on a postcard. There’s another one from long ago.