The last week or so seems to have seen a complete level change in the ‘seasonal giveaways’. So far I’ve downloaded, either for me or the minimoles (more of the latter you can tell) many of the year’s major label hits:
Years and Years
Florence and the Machine
Rudimental
Lianne Le Havas
Ella Henderson
Foals
Everything Everything (today’s)
Hozier
Jess Glynne
With the exception of the EE and LLH albums these might all be described as major label successful albums. 9 albums is probably more than an average person’s yearly spend on music downloads…so how does this stack up for the majors? Is the music industry now just a marketing department within Google and Apple? Google’s ‘giveaways’ makes Apples ‘a free foo fighters video’ 12 days of Xmas look a bit anaemic, so what will they do? The entire Bob Dylan back catalogue for 99p?
What music biz madness lies behind the current google play giveaways?
by 3 Comments
I suspect that Google Play lags quite far behind iTunes in terms of being a go-to destination for music purchases. They are probably trying to draw attention to the service, especially now that Apple Music is available for Android, hence Apple have pitched a tent on Google’s lawn.
yeah, I don’t think it’s music biz madness – I suspect the labels are getting paid (I wouldn’t want to specualte at what rate), and Google are taking the hit to drive use of Google Play
Thanks for that, I’ve just downloaded the EE album.