I was born in 1967. This new song – ‘Baby Love’ by the French songstress Petite Meller – is not meant for me. In the age of precision targeted, consumer-driven marketing it’s probably directed at my eldest daughter who is 11. She loves it. The thing is, I love it too. It’s both really “now” but the vibe and in particular the saxophone break is very old-fashioned to my ears and the overall confection seems to me genuinely gauche and engaging as good pop should be, in my mind anyway. Not in my daughter’s mind though: she loves it because it’s a good tune you can dance to and because Petite Meller isn’t “like all the others”. It reminds her of Grimes and La Roux.
Still, I’m totally the wrong demographic for this and I’m conscious of that. The video, for me, is quite subversive and, as a father, a little disturbing but I’m not sure if my concern is warranted, if I’m not simply projecting outmoded concerns and therefore missing something that I’m in the wrong demographic to “see”.
So, what act or song do you love that you apparently shouldn’t because you are the wrong demographic?
Also born in 67, and now officially very middle aged because, however much I enjoyed the tune, I spent most of the video shouting, ‘Put some clothes on, sweetheart, you’ll catch your death!’
I think that with skin that fair and the location, factor 900 sunscreen would surely be more appropriate
Supergrass. I was already in my 30s when it all kicked off, yet they pressed every teenage button in my body. It helped that already by their second album, they were doing ‘worldweary’, but three hairy teenagers really shouldn’t have been able to speak for a baldy middle aged bloke as well as they did.
ooh look, there’s a little NEW flash gone up. When did they get sorted? Ssmashing.
I’m light years away from Ariana Grande’s demographic, but I find this irresistibly catchy. Groovy vid too.
I suspect you are the demo graphic for this instead!
Pace the recent Fallfest on the site, is she being Perverted By Language?
Forget the video. It sounds like a jolly good pop song in any decade. What is most disturbing to me about the video is I now want a pet giraffe.
I posted video clips by The Tempura Kidz on the old new blog – Happy Happy was my record of 2013. I am definitely too old for J-Pop but I find this group to be truly bonkers. I discover much of my Japanese take on music and life by watching the NHKWorld channel on Virgin cable.
Beany old chum, you’re going to want one even more after watching this video (for another song my daugher loves)
Chris Malinchak – So Good To Me
Fun fact: a sure-fire way to get a giraffe to co-operate in a photo shoot is to tempt them with carrots. They can’t resist them.
You haven’t lived until you’ve been a 30 year old lawyer sat in his office drafting an important contract with Slipknot blaring away on the headphones.
Take that, corporate overlords!
A great song. But a truly shocking, if quality, video, really dodge. I mean … where do you start.
I suspect 40+ yo male may actually be the right demographic for this.