With Simon Mayo leading a new classical music station and Chris Evans taking breakfast in new surroundings, what is the future for mainstream radio? Both of the afore mentioned big hitters are not available on FM / AM and consequently are absent from most cars.
Personally I might grab an hour of Danny Baker on a Saturday morning whilst I’m on kitchen fatigues, and I enjoy TMS and the odd football commentary, but as far as live radio is concerned that’s about it. For evening background I might occasionally run Radio Paradise or might even dip into what Spotify describes as “radio”( although it clearly isn’t).
Podcasts and listen again facilities have long enabled us to access many favourite shows at a time of our own choosing. I always catch the News Quiz but couldn’t tell you what time of day it is broadcast (assuming things are still broadcast these days). I’m finding that it’s perfectly possible to follow several great shows from radios 3 and 4 without ever having to find them on a dial at a given time of day.
For me, when listening to radio, advertising is to be avoided at all costs but I accept how unreasonable a demand I make. Even the BBC top and tail their podcasts with a trailer for something or other.
You only have to take a short driving holiday in the US to see how horrific an experience radio can actually be. I’m amazed that commercial radio has the listener base or attraction for advertising to survive. How are these thing being funded? Many UK based independent digital radio stations are clearly a labour of love, and so mass audience is irrelevant.
So with the leading BBC stations (Radio 2?) taking a cosy path to obscurity, what is the future of radio and how we consume it?