Any of you dudes and dudettes seen this article? Pretty fascinating explanation for the layman about how Spotify’s weekly personalised playlist works.

I was always dubious that a robotic algorithm could read my musical taste, but I tried out the playlist recently and I was spookily surprised by a genuinely engaging and eclectic mix.

I got the Chambers Brothers, Richie Havens, Marc Ribot and other similar slightly left field stuff… with some Lee Dorsey and Miles Davis keeping it feelgood. Started to feel like I was stuck in a very nice Coen Brothers or Wes Anderson movie.

But I can’t help feeling there’s something cold and depressing about a machine like this. You feel a bit insular, stuck in a self-contained musical world. The very opposite of music as a human, social activity.

http://qz.com/571007/the-magic-that-makes-spotifys-discover-weekly-playlists-so-damn-good/