Knowing there are podcasters on here I’m interested to know how this works with platforms. Podcasts are my bread and butter these days, more so than music. I do my listening on Spotify through the 15 euros or so I pay for a family subscription. Most I listen are indies done for love/enjoyment more than anything but there are also a fair few higher profile, high production value shows which catch the attention.
I imagine no money makes it’s way from Spotify (or whoever) to the creators. So is it basically free content for them to keep people like me subscribing? If correct sounds like they’ve got a good, and unfair, deal. When there’s advertising who gains? (Actually in spain where I’m listening most uk/us podcasts when they break for adverts don’t even have an advert…) Spotify etc or the creator? How does a podcast creator like Wondery to take one example fund what it does? Which doesn’t sound cheap.
But now there’s serious money being spaffed around on celebrity podcasts the likes of which I’ll never listen to. So some people are making serious money but can signing up Harry and Meghan really be worth it for Spotify?
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