I’m not alone in ignoring all that toss (Victoria Beckham buys new bag) you see on the BT site before opening my e-mails, but this is just brilliant. Apparently Prospect Magazine – who they ? – have listed this cretin as the 4th most important thinker in the world. I’m sorry, but I’m finding it very hard to stop laughing hysterically as I type this. But what caught my eye is Atul Gawande being placed at no 10, he should be mortally offended being in the same list as Brand. Being Mortal (one of my books of 2014) vs my booky wook. Unbelievable, bit like shooting fish in a barrel but just had to get this off my chest. Done.