The question may seem boring, but it’s foremost in my mind at the moment – and I’d welcome the AW Massive’s thoughts. Let me explain…
Having researched and compiled, on paper, a fabulous 7CD+DVD Dick Gaughan box set spanning 1969-84, I couldn’t get any of the labels I periodically work with over the line with it. In short, they didn’t quite believe in it, while I believe in it completely – as both an artistic and commercial proposition. (Gaughan had to retire after a stroke in 2016 but I’m thrilled to say he’s completely supportive of the project.)
My plan is to create and release it via Kickstarter, hopefully launching in March. I’m firmly set on that path, so no need to suggest ‘Have you tried label X or Y’ – it will generate far more in the way of revenue for the artist, so it’s quite liberating!
Having gathered almost all of the costings at this point, I’m ruminating on the nature of the packaging – and the extent to which that affects (a) costs/retail price and (b) the attractiveness to possible buyers, the ‘perception of value’.
My costings so far have been based around a ‘clamshell’ box » Continue Reading.
