This bloke took middling young metal band The Hunna from a village fete (where I first saw them) to the Reading Festival main stage in two years. It might be an interesting read, if I could get past his “big I am” ego, as a document of the end days of the old music industry.

“My name is Carl Hitchborn and I’m an entrepreneur from the UK. I’ve built various businesses from scratch including running my family bakery business. Feeling like I was unable to make the progress I wanted to make and being a typical entrepreneur, I sought a new challenge. I wanted to find a way to become global and with no prior knowledge, decided that I would attempt to make it in the music industry.”

https://www.thebakersays.com/zerotorecordbreakerbundle?r_done=1