When people send videos my way, I tend to watch them, even dutifully following Tig’s 6 listen rule. Recently, that’s had me drawing my sorry lugs through obscure tracks by the Stranglers, the Smithereens, Be Bop Deluxe, to which I couldn’t muster much more than a ho-hum response, marginally improved on repeat play.

Then I played ‘New Rules’, and I instantly got it. It was delightful, confident, playful, clever and immediately appealing. No wonder it seems to have gathered more than 2 billion plays on YouTube. That was earlier today. Since then I’ve played most of her discography – all catchy as hell and fun.

I’m so far behind the curve I’m practically stationery. But even paper goods can have an impression made on them. I checked the site archives and there are a grand total of 3 mentions of her – so maybe she isn’t natural AW territory. But does anyone else like what they hear?

And, are there any other songs/artists that had instant appeal for you?