I’m talking specifically about music marketing…. What is it that makes you buy a physical copy, a download or just keep streaming? The reason I’m askng this now is that I’ve just seen a technique that I haven’t seen before and I think it’s a good one. The Molotovs, have, for the first week of release, made the download of their debut album, a ‘deluxe’ version with addition of a live set and sold it for £4.99. Sold! No thought required! It’s a technique that used to be employed in the old days (eg free single with the initial quantities of an album – or the other way round in the case of Elvis Costello!) These days I usually use Spotify and buy (or more often not buy) the physical album or download later or at a gig. What would/might tempt me to buy more downloads? Certainly the sleeve notes/lyrics etc as a PDF. Any more ideas that work on you or you think might work on you (and others)?