The last week or so seems to have seen a complete level change in the ‘seasonal giveaways’. So far I’ve downloaded, either for me or the minimoles (more of the latter you can tell) many of the year’s major label hits: Years and Years Florence and the Machine Rudimental Lianne Le Havas Ella Henderson Foals Everything Everything (today’s) Hozier Jess Glynne With the exception of the EE and LLH albums these might all be described as major label successful albums. 9 albums is probably more than an average person’s yearly spend on music downloads…so how does this stack up for the majors? Is the music industry now just a marketing department within Google and Apple? Google’s ‘giveaways’ makes Apples ‘a free foo fighters video’ 12 days of Xmas look a bit anaemic, so what will they do? The entire Bob Dylan back catalogue for 99p?