The man has the warm charm of polar bear shit. If you can bear it without wrenching up hot yellow bile from the pit of your stomach, watch the latest self-adoring, utterly sterile, laughably up-itself promo “event” that somehow manages to be hopelessly out of date and out of touch already. Watch professional young actors pretend to be edgy, creative and diverse Mac users (in grungy black n’white, natch). See boring guys in monochrome casual clothing read from autocues and move their hands “expressively” as they speak in a weirdly empty and airless corporate environment that would give me a headache to walk through. “How cool is that?” It’s cool as a corpse. Comments are turned off, mirroring Apple’s on-line help stance, but if you feel up to it, you can leave one here.