For example The Unthanks new “product” – how do you refer to it when you are talking about it?

I tend to use the word “album”, cos I’m such a 1971 kind of guy, although in reality usually I’ve bought a CD. If I’ve downloaded the – er, product (in which case it’s not a CD) then “album” seems to also cover the digital experience.

I have a friend in NZ who is a music journalist (of my vintage although a bit younger) who ALWAYS uses the word “record”, which I love.

What’s your preferred nomenclature, and why?