As US country has increasingly become dominated by ‘Bro’ Country’ dudes singing about girls with cut-off and partying, an alternative has been growing in commercial as opposed to just critical support.
Last year, Sturgull Simpson was leading the rear-guard – this year we have Blackberry Smoke (good album btw) and now Aaron Watson. No Sturgill Simpson, but a traditional sound with no hip-hop or AOR guitars.
The Guardian notes here
See also blogs like this one http://www.savingcountrymusic.com/
Not all bro Country is terrible though, see the much reviled Florida Georgia Line’s great tune Dirt https://www.youtube.com/watch?v=42uphHWxmFU