Over a sociable beer a mate fixed me in a gaze and said “The sweet you can eat between meals…” and I automatically responded “without ruining your appetite…”. I haven’t seen or thought about this for 20 years, but there it was. We had a good laugh coming up with old ad catchphrases and finishing them for each other (possibly you had to be there…). But now I couldn’t tell you a single one – partly because I avoid them at all costs, but have advertisers lost the ability to embed their wares in your brain in short order?
Some classics here…including Elvis Costello’s Dad….