So…..long time hold outs Led Zep, finally cave in to ‘the Man’ is allowing Black Dog to be used to promote the Sony PlayStation4 game ‘Destiny’.
Conservatively, how much do we think it cost them to get Perce and Page to buckle? Seven figures?
And why? After 40 odd years holding off, why now?
Probably one of four bands where the decimation of physical product hasn’t really affected them.