Today, for the second time in a month, I was forced to spend 2-3 hours working in an open-plan office where a radio was playing Viking FM. This is a bog-standard commercial top 40 station with DJs with generic chatty accents. The only time it sounds remotely local is the time-honoured tradition of small businesses getting their children to voice their adverts. Cheaper than hiring an agency, possibly.
A few things struck me about the actual music:
1) The only thing describable as a rock record, on both days, was a solitary appearance of Sex on Fire by Kings of Leon. (Who’d have thought when KoL emerged 15 years ago that they would one day stand as the Last Rock Band? No-one, not even Jo Whiley)
2) Plenty of records with autotune (ughh) and, perhaps worse, male singers singing rather comically at the bottom of their range in imitation of George Ezra or Sam Smith, which is pretty pitiful when you consider how derivative those artists are in the first place, but apart from that….
3) Nothing I heard would have sounded out of place last time I regularly listened to pop radio in 1998, or even five years before » Continue Reading.