It could be overexposure, or playing the wrong stuff at the wrong time in the cycle of perceived hipness, possibly.
Dire Straits became musical pariahs at some point and have never quite escaped that status. Perhaps they were too readily accepted and loved by the uncool bozo masses, so the hipsters, whose arses were far too smart for their ears, ditched them instantly in reaction. It might have been the headband.
When you take a proper look you can see that sartorial style apart, Mark Knopfler could not only play guitar stunningly well while making it look effortless, but he wrote cracking tunes -and- lyrics and he had a decent enough gruff voice to put them over to an audience too.
I’m of the opinion that “Romeo and Juliet” is one of the finest sad love songs ever written.