Every time I’m in a queue at my local grocery store I see – seemingly week in, week out – ghastly looking women’s magazines in garish background colours with unflattering photos of Judy Finnegan on the cover. Very occasionally of Dawn French, but usually Judy. For non UK readers Judy Finnegan is a middle-aged former daytime TV show presenter. I suppose you could say she’s put on a bit of weight, but so what. She is no longer a public figure, as far as I’m aware. Somehow, vast numbers of these trashy looking women’s magazines seem to be more of less entirely based on serving up ever more unflattering paparazzi pics of Judy on the cover with sensational (and almost certainly non-story promoting) headlines such as ‘Fat!!!!’ ‘Wrinkles!!!’ ‘Judy goes shopping!!!!’ ‘Judy puts bins out!!!’
My question (specifically to AW women) is this: who buys this sh*t? Is there REALLY a commercially significant tranche of women who want to buy magazines promising photos of flabby has-beens minding their own business? Why?!?