A business mantra is a single phrase that sums up a company and its purpose. Google’s is ‘Don’t be evil’, Nike’s ‘Just Do It’ and Canon’s at one time was ‘Kill Xerox.’
I wondered if bands had business mantras what would they be. In 1965, The Rolling Stones might have had ‘Lock up your daughters’, The Human League’s, maybe, ‘Abba with synthesisers’ and John Coltrane’s, perhaps, ‘Express your whole being.’
Over to you….