A while back I asked the massive for advice on crowdfunding print costs for a book – which was gratefully received. Said book was duly funded and is currently with the printer. Trebles all round! 🙂
This time, I come for advice related to a musical trio I’ve been helping towards an album. Rather like my book, their product is essentially already in place (recorded, mixed, mastered, booklet designed, website near complete, distribution arranged). A set of circumstances has meant that their gigging has been far, far leaner this year than it has been for the previous 5 years, hence a cash flow blip.
So, they are resolved to use crowdfunding to cover the manufacturing cost, in time for release in November.
Here’s the thing, though… They’d prefer not to use Kickstarter if possible, because a couple of acts within their geographical area have over-used it, or used it in a way that seems a bit tawdry (I don’t know the details), and the chaps are worried about being tarnished by association.
The flipside of that, though, is that Kickstarter is well-known so it is a brand/platform people sort of instinctively trust.
So… can the massive recommend any other » Continue Reading.