What does it sound like?:
When my daughter was twelve she went to her first proper gig with her friend. The act she saw was Scouting For Girls. Their debut album from 2007 is chock full of easy singalongs, with simple lyrics and choruses to belt at the top of the lungs. Roy Stride and his two schoolmates, Greg Churchouse and Peter Ellard, were only teenagers themselves, living the dream. Stride’s songs are all about his failure to get a girlfriend, perpetually leaving open the possibility that all three of them were available. It was a winning formula lapped up by enthusiastic young girls, who faithfully learnt all the words and clamoured for concert tickets. Their album sold a million copies in the UK alone and their tour had to be upgraded to bigger venues, selling out even then.
Here is the ten year anniversary upgrade with an extra disc of pretty much all the tracks performed live plus four demos. It’s a light breeze of an album, gentle, bright and refreshing. These are unashamedly Pop in nature without any depth or desire to unsettle. It is pure, frivolous fun. Musically, it’s very limited, each song being almost identical in structure to the next. Verse, chorus, verse, chorus, chorus, chorus. Lyrically, there are plenty of clunky rhymes and vowels inserted to fit the meter. For example, you may be familiar with ‘She’s so loverly’, repeated over and over. The live performances do not develop the songs but the fervour of the young, teenage, female crowd is undeniable, even if I can’t hear any screaming. They sing with gusto. No wonder my daughter was flushed and breathless afterwards. Her joyful smile spoke volumes about Roy’s, Greg’s and Peter’s ability to work an audience.
The question is how many sales will there be this time around? My daughter, now in her twenties is too sophisticated for Scouting For Girls and, I suspect, the teeny girls of today have other heroes to worship. I hope the Tenth Anniversary Tour later this year doesn’t expose too many empty seats. Frankly, I can’t see any Afterworders buying the product.
What does it all *mean*?
I pondered the ephemeral nature of Pop music. Ten years passes in the blink of an eye but is a lifetime for Pop’s main consumer, pre-teen girls.
Goes well with…
Might suit people who like…
Turning off the brain and living in the moment.