*Actually no it doesn’t but whoever runs the advertising freesheet/website that claims to be NME – Please stop wasting paper, ink and bandwidth and stop trashing what little is left of the legacy of the NME. Stop it now!. Read the below which plopped into my inbox today – I’ve also removed myself from their mailing lists and feeds (which until relatively recently still provided interesting news) but this is the last straw:
“Loyle Carner – the man for millennials and Generation Y. Carner captures the essence of what this legendary brand is all about today – a modern twist on a classic. Like the evolution of the institution of YSL Beauty, he’s forward-thinking, bold, and exactly what Generation Y needs. “I’m representing. I’m a millennial I guess,” Carner told NME. “We’re in a good place. People have more to talk about – we have more of a political voice, it’s more positive, we look after each other. Really, I’m just trying to say that being 21 is difficult.”
But in Carner, you have the artist to tackle these difficulties head-on. He’s a rapper, but meets his subjects with the voice that today needs. He’s as sensitive and eloquent as he is fearless. Every bit the family man, while also streetwise and not afraid to tackle the big issues.
That’s why he’s struck a chord with a generation like no one else else. That’s why he’s barraged with plaudits. That’s why he’s the face of YSL Beauty’s new male fragrance, Y. He’s the voice for Generation Y – the age that will shape the century ahead at a time when boundaries are forever shifting and everything needs to be questioned.”
What insulting shite. You’re not shifting boundaries or questioning anything while you’re advertising perfume are you?