I’m partial to a Sainsbury Big Breakfast sandwich, enjoying the opportunity to harden my arteries whilst reading their free papers. This morning the only paper available was The Mail. Far from ideal, but as I’m reading it for free, and I’m unlikely to see anyone I know, I took the opportunity to read the news from the dark side.
The front page splash was the way in which the evil insurance companies take advantage of people lacking the will to change suppliers and ramping up renewal quotes egregiously. Who’d of thunk? I suppose something had to replace what they had to ditch which presumably was Le Pen’s glorious victory.
It got me thinking. Time to ditch my BT Sport sub. I’d started a few years back when the cost was under £10 a month. It was now a staggering £28 a month, and they still wanted even more money to show on a 2nd TV. I’d renewed each year despite an increasing sense of getting screwed and watching almost none of its coverage apart from an occasional Premier League game. So today I said enough.
Obviously you can’t cancel on line. First you have find the number to call (and it takes a little finding naturally), and then explain why you don’t want to watch, and why you don’t want their broadband. When the joint broadband / sport offer didn’t work I was passed to the guy who I presume is there to offer better deals to stop you leaving. So, the tip I can pass on to any other subscribers here is that the price I was offered to stay quickly fell to £11 a month. It may have fallen further – I told him the kind of inverse customer loyalty they offer was just consolidating my decision to leave.
Any other examples of this kind of cynical pricing?