I can’t claim to be particularly excited by the prospect of a new Adele record, but I *am* interested to see how this pans out in terms of sales, and more importantly the format of those sales.
’21’ not only sold a mind boggling 30 million copies (meaning Adele is one of a very few artists who can afford NOT to tour)- it bucked the trend in terms of CD sales – and I think that was largely due to Adele reaching a mass audience who don’t normally buy or consume music on a regular basis. That’s an audience that probably wasn’t acquainted with buying mp3s on iTunes, never mind streaming services like Spotify and certainly wouldn’t be engaging with The Pirate Bay, Torrents and suchlike – so CD was the format, and the Supermarket was probably the point of sale although TaxDodgers, HMV and the remaining Record Shops that tried to do ‘mainstream’ did well out of it.
Spin on 4 years. Second hand record shops are springing up everywhere (few of which will sell Adele), HMV has bounced back (albeit full of Blu-Rays and Captain Beefheart Vinyl reissues) , supermarkets have all but abandoned CDs (apart from NOW » Continue Reading.