Bit of a public relations nightmare for Dreamworks and anybody else behind ‘A Dog’s Purpose’. Footage has emerged that seems to show the mistreatment of a dog during the shoot. It’s not a good look for a film that purports to celebrate the special bond between humans and animals, and while all involved say they’re shocked and saddened and looking into the matter fully, the film’s premiere has been cancelled as PETA calls for all right-thinking folks to stay away. The saying that there’s no such thing as bad publicity probably doesn’t apply in this case.
As well as wondering how on earth they can come back from this, I wonder if this sort of thing is far more widespread than we know. How many film crews are currently examining their consciences. Horses in particular seem to get a hard time on film.